Posts Tagged ‘marketing’

5 Pros of Offering Background Checks at Dating Sites

Friday, July 23rd, 2010

There’s a strong movement afoot to push for background checks at online dating sites.  But what are the real pros of providing this kind of service?

Below, we look at five of the biggest advantages for sites who are willing to take this measure:

5 Pros to Offering Background Checks at Online Dating Sites:

  1. Protection.  It’s nice to know that if you’re using a particular dating site, people with nefarious backgrounds or criminal records have been screened.
  2. Convenience.  It’s one less thing that an online dater needs to do him- or herself.
  3. Marketing.  Being able to tout your dating site as being one of the only to offer background checks on registrants is a great selling point.
  4. Value.  A site can actually command higher rates from members if they’re able to offer this kind of security.
  5. PR.  The public relations benefit is tough to quantify, but let’s just say that “no news is good news”.  What dating site wants to court the possibility of a media circus if one of their members hurts another in some way?

In the end, we’re all for background checks at online dating locales.  What do you think?

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  • How to Use Company Background Checks as a Marketing Tool

    Tuesday, October 27th, 2009

    If you’re in a service industry — cleaning, caregiving, even home/office repairs — you know you need to background screen every employee.  But did you realize that you can use the background screening as a marketing tool?

    Customers want to know that any service providers, especially those who have access to items in their homes or workplaces, have been cleared.  They desire to be assured that, yes, the individuals who will be in and around their most private documents and expensive personal items (e.g., jewelry, electronics, kids’ piggybanks) are trustworthy and without drug convictions or criminal pasts.

    If you currently background screen all your employees but you aren’t telling customers, you’re missing the boat.  Start using your commitment to screening as a way to woo clients and prospects.  You might just be surprised at how much business is out there but hasn’t come your way because no one realized you background checked employees.

    (Oh, and if you don’t already background screen, you’ll be pleased to know that it’s incredibly affordable!  Check out the many packages available at VerifyProtect!)

    HAVE YOU VOTED YET?  CLICK HERE FOR A QUICK BACKGROUND CHECK POLL.